The joint project of the United Nations Development Programme and the Ministry of Trade and Foreign Economic Relations of Turkmenistan “Strengthening the Trade Capacity of Turkmenistan” started a five-day 23-27 November 2020 online training on the application of advanced information and marketing technologies in trade.
Around 32 representatives from the Ministry of Trade and Foreign Economic Relations of Turkmenistan, State Commodity and Raw Materials Exchange of Turkmenistan, Chamber of Commerce and Industry of Turkmenistan, Union of Industrialists and Entrepreneurs of Turkmenistan, and Ministry of Finance and Economy of Turkmenistan participate in the training.
The purpose of the online training is to promote domestic retail and wholesale as well as expansion of the export potential of Turkmenistan by improving skills of national specialists working in trade sphere of the country.
“Digitalization and the use of advanced technologies are becoming more and more important. The current global pandemic has proven even more about the need for such advanced information technology. Trade needs continue to move beyond despite the pandemic to ensure the supply of essential goods and stable functioning of the global economy,” noted international expert Mr. Ravinder Raina.” The topic of the online training is relevant as the world community is increasingly switching to the use of advanced information and marketing technologies in domestic and international trade.”
Mr. Ravinder Raina, international expert in training and advising government and private entities around the world presented participants international best practices in ICT application in commerce, market oriented approach to marketing, marketing strategy, e-commerce concepts, transactional flows in e-commerce, global trends in e-commerce, features of business models, e-marketing tools, strategic pillars of e-commerce and framework for e-commerce development.
Through the joint project, UNDP is committed to strengthening trade in Turkmenistan bringing best international practices and experienced professionals and consultants from all over the world. For that purpose, series of actions to improve capacity of the national trade experts and specialists of the Ministry of Trade and Foreign Economic Relations of Turkmenistan and other relevant national trade organizations were planned. The goal of these actions is to increase the competitiveness of national staff and transform human intelligence into the leading factor of economic growth and national competitiveness, diversification of export and increasing the share of higher-value added products in export composition, and lowering the share of import in the national economy.