Business development course

On January 11, 2021, Israel’s Agency for International Development Cooperation (MASHAV), in cooperation with the Golda Meir MASHAV Carmel International Training Center (MCTC) in Haifa, conducted an online ceremony for 20 participants (17 women, 3 men) from Central Asia who took part in a capacity-building course on Business Development. The course, initiated by the Embassy of Israel in Ashgabat, consisted of 11 online sessions for entrepreneurs from Kazakhstan, Kyrgyzstani, Tajikistan, Uzbekistan and Turkmenistan.
The course, organized and directed by MASHAV and MCTC, was designed to meet the national priorities of the five participating Central Asian countries, by imparting new business skills needed to succeed in a time of a global pandemic. It also provided tools to address the challenges facing a post-COVID 19 world where people are hard-pressed and suffering the economic and social impacts of this crisis. It addressed issues including those covered in the UN Immediate Socio-Economic Response Plan to Acute Infectious Disease Pandemic (Turkmenistan), by focusing on protecting and creating new jobs in SMEs (with emphasis placed on gender equality), motivating businesses to seek new opportunities while facing new realities. Participants took part in online frontal lectures, worked in groups and practical workshops, while receiving feedback from Israeli lecturers on topics including networking, business psychology, marketing, business models and innovation. Participants also worked closely with mentors in individual sessions focusing on their respective business plans.
In her concluding remarks, the Director of MCTC, Ms. Hava Karrie, emphasized the constant changes in the social and business sectors brought on by young entrepreneurs, thereby necessitating up-to-date and creative local, regional and global marketing abilities and technological know-how. She expressed her hope that participants in the Business Development course were given the tools and resources to promote the creation and expansion of businesses through the management of innovation processes and environments.
The Embassy of Israel in Ashgabat sees much potential in regional cooperation among Central Asian countries, and hopes to continue working together with all countries in the region to further the goals of economic and social integration. In this time of global crisis, when all of us have felt the devastating impact of the COVID-19 pandemic on our families and on our livelihoods, the participants in the Business Development training course reflect the resilience of the people, their creative spirit, and the hope for a better time in the near future.


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