In Russia famous American food chain rebranded it self. It reopened with new logo, new name, new brand and new ownership. It called Vkusno & tochka, which translates to “Tasty and that’s it”, general director of the fast food chain Oleg Paroev told reporters. The news was noted by TASS.
On May 16, the company, whose share in the catering market reached 7%, announced its withdrawal from Russia and, through the mediation of the Russian Ministry of Industry and Trade, sold the business to a Russian owner, businessman Alexander Govor.
The chain will operate under a replacement brand and with new menu names, while all employees will retain their positions.
Akgozel MUHAMMETGULYEVA,
Student of International university
for the humanities and devolopment.
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